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The Justin Edinburgh 3 Foundation has backed the latest Resuscitation Council UK campaign.

The Justin Edinburgh 3 Foundation has backed the latest Resuscitation Council UK campaign.

#CPQR is the latest campaign launched by Resuscitation Council UK. We are encouraging people to Scan It. Learn It. Save a life. A new CPQR symbol that could save lives.

With 80% of cardiac arrests happening at home, JE3 Foundation is supporting Resuscitation Council UK (RCUK) mission to give everyone across the UK the CPR skills to save a life. They have created the “CPQR code” a heart shaped QR code that directs people to a short video on how to do CPR. Like the pink Ribbon, or the Remembrance Poppy, the CPQR code is an icon that can be used by anyone and everyone who wants to raise awareness for the importance of learning CPR. It’s an emblem with a twist: its design holds the information needed to learn and save a life. Scan it. Learn it. Save a life.

There are more than 30,000 out-of-hospital cardiac arrests in the UK every year, and every minute without CPR and defibrillation reduces the chance of survival by ten percent.

The simple aim of the CPQR code is to expand the number of people who know the basic principles of CPR and defibrillation – increasing the rate of bystander intervention in out-of-hospital cardiac arrest events, which will increase survival rates.